Date: summer 2018
Client: Kronans Apotek for Perfect Fools
Role: Digital design, Motion design
Parents are great at putting sunscreen on their kids on vacation, but tend not to at home— even if the weather conditions are the same. We developed a campaign that sent targeted, hyper local weather forecasts to parents in their Instagram and Facebook feeds. Each forecast combined geolocation, weather and our junior forecasters to remind parents to use sunscreen, first thing in the morning for 6 weeks at the height of summer.