Client: Kronans Apotek for Perfect Fools
Role: UI, Design
Research shows that a healthy sex life has positive physical and psychological effects. Research also shows that older people and long established couples don't have as much sex as younger people. In 2014 Kronans Apotek released The Lust Generatorn and Lust Noveller, two paired campaigns to help people improve their health through sex. Lust Generatorn is a chatbot/couples therapy program which sends couples secret erotic challenges to reignite the spark. Lust Noveller is based on short erotic fiction that couples listen to together. Two characters tell their stories at the same time, each in their own audio channel. Couples listen together, each one using one ear bud.