Art direction · Illustration
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Art director & illustrator · Perfect Fools + Polarbröd, 2019?
Art direct shoots with Charlotte Kalla
The cross-country skiier Charlotte Kalla partners with Polarbröd
Illustrated assets for the app.
Melodifestivalen is an annual televised phenomenon, but in 2014 most viewers thought the live show was pre-recorded, and mainly engaged with the show on other social media platforms and news sites. Consequently, engagement was on the decline.
