Spread 1: the old watch

The brief:

Create a luxurious watch ad for a fake brand which references really really old fashion and rustic materials.

The Midjourney prompt:

a high end studio photo showing a male model holding his hand close to his face. His head and shoulders are visible. the model gazes serenely toward the camera. behind the model the studio is empty, just a beam of light shines on the wall behind behind the model. the scene is bright and evenly lit with few faint soft light shadows. the model's skin looks very smooth and shiny. the model wears a dutch lace collar and a pageboy haircut. on the model's wrist is a luxury wrist watch made of dark weathered wood. the wooden watch is a small sundial that casts a short shadow. the watch wristband is macrame made from knotted hemp rope --chaos 20 --ar 3:4 --stylize 600 --weird 600

The brand is French for “crossbow” and the logo font is Begum Sans.

Some of the other generated images:

I couldn’t quite get Midjourney to make the watch a wooden sundial but as always I’m tickled by the hallucinations.